The InterLake GeoIP Service helps you to find out in which country or location respectively the visitors of your site are. This new information helps you to adjust your contents to the according origin of the visitor and to personalize them.
Every internet user is given a worldwide clearly arbitrated IP-address. With every visit of a website the visitor´s equivalent IP-address is transmitted to the web server.
If you choose the InterLake GeoIP Service you get access to an IP-address data bank and you can compare the IP-address with the entries in the data bank in real time. As a result the InterLake GeoIP-Service gives you equivalent information to the geographical location of the computer or of the website-visitor´s server.
By means of web services, the InterLake GeoIP Service can be built in, fast and without any problems, in your application.
Fields of application
Possible fields of application for the InterLake GeoIP Service:
Content-Personalization
You offer your website in various languages? By means of GeoIP you exactly know where your visitors are at the moment and accordingly you can provide regional specific content, but also the complete website in the corresponding national language, you can overlay prices in the corresponding currency or advertise for regional specific offers.
Improvement of Performance
Use the current information about the origin of your visitors to deliver the web application via the nearest web server in order to improve the performance of your application.
Fraud Prevention
By means of the InterLake GeoIP Service cases of fraud can be seen and uncovered fast, e.g. by Phishing. That is how the InterLake GeoIP Service recognizes for example if somebody wants to login for a German online banking account in Asia, which he received from an illegal Phishing-attack. After this has been recognized the company has the possibility to check the identity by further security checks. If there are any doubts it is possible to interrupt the login process to prevent abuse. For further information about the topic Fraud Prevention please look here.
Digital Rights Management
The transmission rights of e.g. sport events via the internet are mostly licensed for a certain region. That is why you should manage your transmission rights by means of GeoIP; and access to this information should be granted exclusively to visitors who are in the country for which they have acquired the transmission rights.
Address us if you want to know more about how you can use the InterLake GeoIP Service for your online-businesses.
